MatchWornShirt

MatchWornShirt is a global fundraising & fan engagement partner for sports clubs all over the world.

I wanted to dedicate my free time to work on a design sprint based on a hypothetical situation where MatchWornShirt is experiencing a world-business case related to a High Bounce Rate on their actual website.

DESIGN CHALLENGE

How might we engage more users when entering the website?

MY ROLE

Sole Product Designer

TIME

1 week

TOOLS

Figma

Illustrator

Context

Key Insights

For this purpose, I conducted 4 30-minute moderated interviews with two sports fans and two non-sports fans and tested the webpage for feedback on their experiences. I was able to identify the main pain points users were facing.

Also, I studied sports betting companies such as BBC Sport, Charity Sports, ICONS, and Bet365 as major competitors.

Lack of brand awareness: not a clear understanding of the company’s values and services.

Slow Loading Times: The homepage takes a long time to load, causing users to abandon the site before they can even place bets.

Unclear Navigation: Users have trouble finding important sections, such as sports categories, live betting, or account settings, due to a confusing menu structure.

Design solution

Enhance brand awareness by incorporating the company’s values and mission.
Revamp the ‘Live Bidding’ section and craft an engaging landing page with a fan-centric approach to generate excitement leading up to and during the games, ultimately driving increased website traffic.